JOURNELLE - EMERGING DESIGNERS - THE ALUMNI EDITION

Inspirational New York lingerie store, Journelle, has been a huge supporter of Violet & Wren since the early days. We first met the buying team back at Salon de la Lingerie in January 2016, where we were thrilled to be taken on board by them as part of their Emerging Designers scheme, for our AW16 collection.

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BRINGING THE OUTSIDE IN…

As part of the evolution of Violet & Wren, and with our own slight obsession with interiors, we have wanted to develop a range of sumptuous homeware for la long time. Our vision was to develop beautiful, clean and modern pieces that compliment our luxury sleepwear and re-imagine our signature prints in a different light, completing the circle of home to bed.

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INSPIRATIONS - The Neo Romance Collection

For our SS19 collection, we wanted to explore the concept of romance and its aesthetic in the digital and image saturated culture of today.  Taking stylistic reference from the British Regency Period, “The Age of Undress”, we explored the era often perceived as the epitome of our rose-tinted vision of Romance, and re-imagined this period of changing attitudes for women through millennial eyes.

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INSPIRATIONAL WOMEN - Clare Guest

We have had great feedback from our readers about our inspirational women feature.  Next in line is Clare Guest from luxury Wedding Boutique, The Wedding Club.  Based in London, Clare was a very early supporter of Violet & Wren, and we fell in love with her store and welcoming Brummy accent the second we met...

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INSPIRATIONAL WOMEN - Heather Slade of Velvet Living

Second up in our Inspirational Women feature is Heather Slade of Velvet Living.  We met Heather when she approached us to be part of her stunning luxury gift box company.  With hectic schedules, Heather offers her customers the opportunity to create beautiful, personalised gifts, from luxury brands including Cowshed and Elemis, in just a few little clicks, all presented in her stunning packaging.

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Behind the Prints - Mariposa

The second in our mini series explores the bright and vibrant, painterly Mariposa print.   Printed onto beautifully sheer silk georgette in an abstract, hand painted style,  the soft , paper fine petals of the Mariposa flower are given a colourful, vibrant representation to capture the life and joy of Cuba.  

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