F A S H I O N . & . F L O W E R S ... In collaboration with Jane Packer, London

Here at the V&W studio we are constantly inspired by gorgeous botanical and florals and for our newly launched,  Midnight with Lulu collection we were lucky enough to collaborate with Charlotte from Jane Packer London to develop our AW16 print collection. 


Our Co-founder and print designer Louise met with Charlotte , Floral and Design manager at the achingly gorgeous Cavendish Street shop and was taken to flower heaven! 

Armed with concept mood boards and surrounded with beautiful, seasonal blooms and botanicals , Charlotte and Louise designed arrangements that captured the essence of the concept while staying true to the Violet and Wren and Jane Packer style. 

The Midnight with Lulu Collection focusses on stylised references to 1930's Orientalism and Art deco glamour with inspiration from the delicate, lyrical botanical drawings of the Artist Keiko Hasegawa. 

With these influences in mind,  Charlotte selected the most beautiful Chrysanthemum Blooms in Deep Ruby, stems of winding Eucalyptus and architectural Giant Poppy heads to create the print design foundations. 

Back in the studio , Louise used a combination of delicate hand painting in watercolour inks and digital manipulation to create the finished print designs.  

We are so lucky to have worked with such an inspiring team at Jane Packer and thank Charlotte and Gary for all their wonderful support during this process! xxx

louise barnardComment