BRINGING THE OUTSIDE IN…
Violet & Wren X Clemente Beaubien
As part of the evolution of Violet & Wren, and with our own slight obsession with interiors, we have wanted to develop a range of sumptuous homeware for la long time. Our vision was to develop beautiful, clean and modern pieces that compliment our luxury sleepwear and re-imagine our signature prints in a different light, completing the circle of home to bed. So, we were incredibly excited when our friend and long term supporter Claire Beaubien, interior designer and co-founder of London based design firm, Clemente Beaubien Interiors, contacted us to work on a collaborative project!
Claire works with clients around the world to create homes that are joyful, luxurious and liveable and after many development sessions where we let our creative ideas flow, we refined our ideas into a few simple concepts; beautiful, cosy bedspreads, statement cushions to match, opulent wallpaper and an incredible re-upholstered, modular chair that would tell the Violet & Wren story and bring the unapologetic, botanical designs, synonymous with the brand, into a clean and structured interiors offering.
One crispy January morning we took the pieces into the english woodlands and incorporated them into our Savage Isle sleepwear campaign shoot, using the stunning natural backdrops as a juxtapose between the clean , crisp lines and organic forms.