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Inspirational New York lingerie store, Journelle, has been a huge supporter of Violet & Wren since the early days. We first met the buying team at Salon de la Lingerie in January 2016, where we were thrilled to be taken on board by them as part of their Emerging Designers scheme, for our AW16 collection.

As loyal partner and eternal supporters , we were so proud when they revealed that we were going to be part of their special 5 year celebration, which would put a spotlight on the 4 best performing brands from the Emerging Designers Scheme over the last 5 years - the Alumni - alongside Le Petit Trou (class of 2015), The Great Eros (class of 2017) and fellow British Brand, Studio Pia (class of 2018).

Their beautifully curated photoshoot features a selection of our hero Camo Bloom print, including our new interiors collaboration with London Interior designer, Clemente Beaubien.

Head over to the website now to discover the collection, the Alumni, and also a little more about our designers, Helen & Louise.


All pieces are available at Journelle stores USA, and online at