Our Story

" British, Botanical loungewear with a passion for everyday luxury"

Violet & Wren was brought to life in 2015 by friends and founders, Louise and Helen.  The two met whilst studying Fashion Marketing together at Northumbria University, and after graduating firmly established themselves within the industry, carving out careers in design and pattern cutting respectively.  10 years, and a huge amount of experience later, the duo decided to combine their skills and love of florals to create Violet & Wren.

"We create beautiful and modern investment loungewear pieces with the belief that a thing of beauty can transcend seasons and trends to become a most loved addition to your everyday wardrobe."

Their honed design philosophy concentrates on the concept of modern and directional collections which marry fresh, sports inspired silhouettes with beautiful, hand rendered botanical prints in clean and crisp colours. The collections transition loungewear from the intimacy of ‘home’ to being incorporated into an everyday wardrobe with much loved, luxury fashion staples. 

All pieces are lovingly designed with unique,  hand-painted prints, and expertly developed and fitted to perfection in their design studios located in the gardens of England.  

Violet & Wren is now stocked internationally in some of the worlds most prestigious stores including Le Bon Marche, Paris, Fenwick of Bond Street London, United Arrows Tokyo, Journelle NYC and many more.

 
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"We wanted product that would have longevity – something that could be styled with our wardrobes, paired with our high waist denim, everyday tees and cashmere knitwear, offering a more directional and refreshing approach to luxury Loungewear - to have relevance outside of the bedroom as much as in it" 
 
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